My Urines So Bright I've Got to Wear Shades!

My urines so bright

I've got to wear shades!

M-M-M-My Stalevo!s

Hearfelt apologies to Huey Lewis & the News who never in their wildest dreams could think that their little gem of an '80s song would turn up in the 21st 'freakin century as a witty jingle for Parkinson's medication. It they ain't dead this'll kill'em!

This stuff does f**** with your metabolism, no doubt. Anything that turns your pee glow-in-the-dark highlighter yellow and crosses the blood-brain barrier is highly suspect in my book!

With baby boomers now entering the Geezer years we are already seeing a statistical bump in new P>D> cases -only a matter of time till marketers seize the opportunity to 'service' this new consumptive and drug-hungry market niche.

Stalevos biggest competitor is Sinemet. Which sounds better to you?

I'd pick Sinemet! Sounds like a breath freshener...

mmmmmmmm, cinnomeni!

!.. or maybe a pharmacological add on to your favorite Starbucks drink (mmmm-maybe I'll have a
lowfat double Sinemaccino). Now that's good branding!

Stalevo, well geez, thats another story....damn fine drug, IMHO, but needs a marketing makeover. Sounds like it would make your 'shit stanky(!)....which it don't or turns your pee glow-in-the dark yellow, or, in some cases orange (which it do!) is a percieved negative in need of being creatively reframed, re-envisioned as an asset.

'M-M-M-my Stalevo! Its your personal, portable liquid highlighter!

or new STALEVO SUNSET with Orange Affluent!

I dunno....not quite there yet but its a start....